If you’re going to start a business online, or use online to grow your business, you’re going to want to know and develop your 5Ps.
Check out the video to learn more.
The 5P framework goes over the following areas:
- Proposition – what you stand for and what are you offer
- People – two main ways to get people visiting your website
- Persuasion – 6 principles you need to know to influence leads and sales
- Platforms – ways to connect with prospects and customers
- Performance – measurement, learning and optimisation