If you’re going to start a business online, or use online to grow your business, you’re going to want to know and develop your 5Ps.

The 5P framework goes over the following areas:

• Proposition – what you stand for and what are you offer
• People – two main ways to get people visiting your website
• Persuasion – 6 principles you need to know to influence leads and sales
• Platforms – ways to connect with prospects and customers
• Performance – measurement, learning and optimisation

Check out the video to learn more.