Six universal Principles of Persuasion

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Persuasion and influence

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdiniā€™s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big). About Robert Cialdini: Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona … Read More

The Ultimate Sales Formula

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Ultimate sales formula

I’m going to guess the first thing you think with sales is the annoying car salesperson harassing you to buy. Good news is that type of sales is something you want to steer well clear. “People don’t like to be sold to buy they love to buy.” When you can understand why a person might be looking to buy, what … Read More

Start With Why – Simon Sinek’s groundbreaking Ted Talk

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Start With Why - Simon Sinek

Simon Sinek inspired the world with his Ted Talk about starting wth why and demonstrated how great leaders inspired action with it. “People don’t buy what you do, they buy why you do it.” Why do people buy drills? Noone actually wants a drill, they want the outcome the drill provides which is to help them build or fix something. … Read More

Understanding traffic, conversions and economics

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Traffic and conversion

When people first get started online, they think traffic is the answer. Even in established bigger businesses, many think the answer to sales growth is more traffic. Perry Marshall wrote the Ultimate Guide to Google AdWords which is all about one of the best traffic sources you can spend money on. Perry also wrote another highly recommended read called 80/20 … Read More

5-step online business framework for growth


Five step business growth framework

If you’re going to start a business online, or use online to grow your business, you’re going to want to know and develop your 5Ps. The 5P framework goes over the following areas: Proposition – what you stand for and what are you offer People – two main ways to get people visiting your website Persuasion – 6 principles you … Read More